2012 DVD Package

UFOTV – DVD Package Design and Logo Design

UFOTV – Venice Beach, CA – 2009
Adobe Illustrator, Adobe Photoshop

With 2012 approaching, there is an increasing awareness of the Mayan Calendar. Attached to this new awareness, are various opinions on how this ancient system was developed and how it relates to our moment in history. The general response to this information has been fear, connecting the end of the Mayan cycle with a divine act of human extinction. In contrast to this, we have 2012: Evolving Perspectives on the Next Age. This documentary is an optimistic look at our opportunities at this tipping point in world events. The movie is divided into more than 12 short features covering grass roots movements that will influence our future societies. From alternative energy systems to Shamanism, the documentary will leave the viewer anticipating 2012 and the positive communities that will be created by today’s progressive movement. In creating a package for this concept, I wanted to address a number of points. First, I felt the DVD needed to be green. Not only for the environmental reference, but to address the technology mentioned in the film. Supporting the high-tech look, I placed the contributors on a 90 degree angle in front of the temple and behind it. The font for 2012 also adds to the technology look. The spiritual ideas in the film are represented at top and bottom (the moon and Mayan temple). Finally, to connect the Mayan Calendar with our current world events, I gave the temple the same lighting and color effects as the city skyline. In a sense, hinting that todays skyscrapers reach for a higher meaning the same way the Mayan temples did. The background of this composition is made up of a number of Hubble Telescope photos and photos of clouds. One of my favorite projects so far, look up the film on YouTube. It’s inspiring!


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