Hits coming from search engines are called organic visits. If you’re a business, however, you might as well call them new customers. Most businesses invest in a website to expand their customer base, unfortunately, without proper attention to SEO (Search Engine Optimization) a nice website can sit unnoticed.
Each click that leads to your website is a vote. These votes are weighed with additional factors that ultimately determine a page rank by a search engine. The process of ranking every website is so elaborate, an independent industry has developed to provide search engine optimization. Companies can now guarantee page rank results by adjusting html files and adding specific content. Optimizing a website can run up to $3,000 and can turn a business into a multi-national company within a year. For the best explanations, visit Wikipedia’s search engine optimization and PageRank definitions.
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